The Don't Start Initiative goal is to educate the youth around the world about the power of music. Don't start is an anthem War & Joe gets the kids to chant to keep the message repetitive in their minds whenever they are faced with the peer pressure of joining gangs, committing acts of violence, abusing drugs, bullying, or any type of destructive behavior. Either performing the song or showing the music video Don't Start has made a huge impact on kids lives all around the world. Publicly challenging Drill music a sub-genre of Hip Hop music "War: has coined and trademarked the name "Gods Music" the newest form of Hip Hop music which is more educational, inspirational, motivational, music filled with positive messaging mixed with hardcore hip hop high quality production. Gods Music is the music of the Future and Don't Start has cemented it's own place on the Gods Music wall of service to humanity.